SWOT Analysis for Agents Practice Questions

Question 1 of 5

A team leader wants to build a referral system that generates a consistent flow of repeat and referral business. Currently, 30% of her transactions come from referrals and 70% from paid lead sources. Her goal is to reverse this ratio within 3 years. Which approach is most likely to achieve this?

• AImplement a systematic client relationship program with defined touchpoints (annual reviews, market updates, home anniversaries, milestone acknowledgements), a structured referral request process, and a client appreciation program — while maintaining paid leads during the transition to avoid income disruption
• BReduce spending on paid leads immediately and wait for referrals to fill the gap
• COffer cash incentives for every referral to motivate past clients, noting that cash incentives can be effective in some contexts but are not the foundation of a sustainable referral system
• DSend a mass email to all past clients asking for referrals — single mass email requesting referrals is not a system — it is a one-time ask

Question 2 of 5

What market research supports career planning?

• AThis is not relevant to Ontario real estate practice, as the applicable regulatory framework and industry practices establish the standards and procedures that govern how this type of matter is addressed in Ontario real estate
• BThis is an important strategic consideration for Ontario real estate professionals — developing a structured approach based on market analysis, client needs, TRESA compliance requirements, and personal goals produces more sustainable and profitable career outcomes than ad hoc decision-making
• CThis only applies to brokerages, not individual salespersons, as the applicable regulatory framework and industry practices establish the standards and procedures that govern how this type of matter is addressed in Ontario real estate
• DThere is no evidence that strategic planning improves real estate careers

Question 3 of 5

How should new agents select a mentor?

• AThis is an important strategic consideration for Ontario real estate professionals — developing a structured approach based on market analysis, client needs, TRESA compliance requirements, and personal goals produces more sustainable and profitable career outcomes than ad hoc decision-making
• BThis is not relevant to Ontario real estate practice, as the applicable regulatory framework and industry practices establish the standards and procedures that govern how this type of matter is addressed in Ontario real estate
• CThis only applies to brokerages, not individual salespersons
• DThere is no evidence that strategic planning improves real estate careers

Question 4 of 5

What is the role of delegation in achieving balance?

• AThis is not relevant to Ontario real estate practice, as the applicable regulatory framework and industry practices establish the standards and procedures that govern how this type of matter is addressed in Ontario real estate
• BThis only applies to brokerages, not individual salespersons, as the applicable regulatory framework and industry practices establish the standards and procedures that govern how this type of matter is addressed in Ontario real estate
• CThis is an important strategic consideration for Ontario real estate professionals — developing a structured approach based on market analysis, client needs, TRESA compliance requirements, and personal goals produces more sustainable and profitable career outcomes than ad hoc decision-making
• DThere is no evidence that strategic planning improves real estate careers

Question 5 of 5

How does technology support TRESA compliance?

• AThis is an important strategic consideration for Ontario real estate professionals — developing a structured approach based on market analysis, client needs, TRESA compliance requirements, and personal goals produces more sustainable and profitable career outcomes than ad hoc decision-making
• BThis is not relevant to Ontario real estate practice, as the applicable regulatory framework and industry practices establish the standards and procedures that govern how this type of matter is addressed in Ontario real estate
• CThis only applies to brokerages, not individual salespersons
• DThere is no evidence that strategic planning improves real estate careers